The idea of a uniquely Australian play doll was sparked when Helen Schofield couldn’t find quality dolls for her own granddaughters that weren’t either babies or teenagers. She searched many stores and websites but could only find dolls similar to what she wanted overseas or imports in specialty shops at high prices.
At the same time Helen became aware that the concern she already had regarding the negative impact of popular culture on young children appeared to be growing in many others across the Australian community. These two things were her inspiration and motivation to do something. Why not design dolls especially for our own Australian girls! So with the help and encouragement of family and friends she did.
Australian Girl is fully Australian owned and endorses the work of Kids Free 2B Kids and Women’s Forum Australia. Through research and education regarding the sexualisation of children in the media, advertising and clothing industries these organisations promote psychological health and emotional well being of Australia’s children.